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Editorial blog

Get involved with Yarn Shop Day

05 Apr 2019

There is still time to get involved with Yarn Shop Day 2019 – and there’s lots on offer. Now in its sixth year, it returns on April 27. It was launched in 2014 by leading publications Let’s Knit and Let’s Get Crafting, and last year more than 200 shops took part throughout the country. Feedback from retailers included increased footfall, boosted sales and in some cases their best day of trading ever.

Sponsoring the event this year are Vanessa Bee Designs, Soak, Lane Mondial and ChiaoGoo.

Vanessa Bee are offering an exclusive deal for retailers if they spend £200 (plus VAT) with them they can receive either 12 Yarn Shop Day mugs or 12 Yarn Shop Day shopper bags free of charge. However, if £400 (plus VAT) is spent then they can have both, absolutely free. And for no extra cost you can have your logo printed on either of these items.

A spokesperson for Soak said: “Soak is proud to sponsor Yarn Shop Day and support local, independent small business in our community. Soak is a crafter’s best friend and helps position your shop as a full-service destination that not only sells yarns that makers love, but also the means to take care of them so they’ll stay beautiful longer. That’s Soak-worthy!”

Participating stores are encouraged to host an event by doing something special on the day, such as offering discounts, running competitions, holding workshops or knit-and-natter sessions, hosting book signings, giving away goodie bags or by simply offering tea and cake.

The mascots for this year are a family of knitted turtles by Sachiyo Ishii and a crocheted whale, called Bubbles, by Sarah-Jane Hicks.

A spokesperson from ChiaoGoo said: “ChiaoGoo is proud to sponsor Yarn Shop Day 2019. We hope the day is a huge success for everyone from the shop owners to the beginner enthusiast. Visit your local yarn shop or go on an adventure to visit a new, not-solocal yarn shop. Learn something new and most importantly have fun with your knitting buddies!”

If you would like to sign up then contact Paige on 01206 508605 for more information.

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