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Editorial blog

Get creative to feel the love

07 Dec 2017
By John Gatimu

Laura Ells, from Creative Beadcraft, hands out some top tips to make the most out of Valentine’s Day.

Valentine’s Day is a great opportunity to highlight some of your favourite beads and show off some easy designs to inspire your customers. Ensuring you have a good selection of beads in shades of pink and red is an obvious start as are beads and pendants in heart shapes.


It’s an ideal time to promote some of the Swarovski crystals whether beads, pendants or stones. Just a few crystals will “If you can make up some jewellery samples, that’s a great way to attract the customer’s eye and inspire them” provide sparkle and a touch of luxury to a jewellery piece. The Swarovski heart pendants are an obvious choice and we love some of the new shimmer effects, such as the light Siam shimmer, which are available in the best-selling Swarovski Xilion Heart Pendant.

The larger one makes beautiful simple pendants while a few of the 10mm ones can be used as part of a charm bracelet or to embellish chain maille. Also new in their latest Light and Shadow collection (Innovations and Inspirations Fall/Winter 2018-19) is the new colour scarlet. This really is an absolutely gorgeous colour and what better time to showcase it than Valentine’s Day. Whether you use it to make a simple bicone bracelet or go all out with a showstopper, it will really stand out.

Swarovski flatbacks, both hotfix and no hotfix, are also great for creating simple heart motifs on accessories or clothing or even on small items such as picture frames. The rounds are the most popular shape but they are also available in heart shapes. The Swarovski rivolis are a fancy stone which is very popular with experienced beaders who can bezel a rivoli in red or pink shades to make a stunning Valentine pendant or bracelet.

The Swarovski heart sew-on stones can also be used to make some easy but eye-catching jewellery pieces, for example you can use jump rings to link them to a chain maille bracelet or just thread through leather cord to make an easy bracelet.


Stocking up on a few different heart-shaped charms is a good idea and these and can be used to make a simple charm bracelet or some pretty dangly earrings to catch the eye. Similarly, some metal heart shaped pendants are a good option. Valentine-themed key-rings or bag charms are quick to make and can also look effective. For youngsters, heart-shaped pony beads are an easy way to keep them occupied making simple Valentine’s Day gifts. As well as stocking some heartshaped beads and pendants and stocking up on beads in pinks and reds, other everyday beads can be used to create some beautiful heart motifs. Seed beads and small firepolished beads, for example, can be used to create some lovely stitched heart motif pendants.


Wirework is another technique that can also be exploited for Valentine’s Day, for example by creating a simple wirework heart shape that can then be embellished with small beads to make a beautiful pendant or decoration.


If you can make up some jewellery samples, that’s a great way to attract the customer’s eye and inspire them. Just some pretty earrings, a simple pendant or an easy charm bracelet will help promote the beads. Either wear them, put them with the relevant beads or consider creating a Valentine-themed section in your shop to really highlight celebrating the day.

Free patterns are also a good way to attract custom by showing them how they can create a beautiful themed piece of jewellery.


If you can run workshops, Valentine-themed ones are popular and can range from a simple charm-style bracelet to intricate bead-weaving pieces. Make and Take sessions are also a good way of promoting your Valentine offerings by providing some simple patterns and a workspace.


If you have an online shop as well as a bricks-and-mortar shop, many of these ideas can also be used online. If you’re able to send newsletters to subscribers then it’s also well worth alerting your customers to what’s happening in your shop and/ or online and maybe tempting them with a related offer. A Valentine’s Day “shop” is also worth putting on a website to give your customers ideas about what is available. Facebook users love to see beautiful jewellery images so try posting some themed jewellery designs.

Valentine’s Day is a great promotional opportunity to tempt beaders at all levels and show them just what can be done whether with heartshaped beads or pendants or just putting a new spin on some pretty everyday beads.

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