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Editorial blog

Discover the Key Sewing Trends For 2018

22 Jun 2018

Mindful making

According to Hobbycraft’s recent trend report, creative hobbies are increasingly seen as a means to provide balance in our busy lives, with 54 per cent of the nation said to use craft to relax and feel good. Enter the rise of the ‘slow stitch’ movement: designed to induce a state of mindfulness, this new art-form switches focus to the process of making, rather than the finished product itself. As a result, Japanese techniques, such as shibori and sashiko, have seen a steep rise in popularity.

Sustainable stitching

From the recent release of National Geographic’s ‘planet or plastic’ cover to David Attenborough’s impassioned speeches at the premier of Blue Planet II, sustainability is at the forefront of everyone’s mind – not excluding the sewing industry. Stitchers will see a move towards a reduction in plastic packaging, as well as a rise in eco-friendly fibres and dyes. This trend also encompasses upcycling, with the British Heart Foundation blazing a trail with The Big Stitch campaign, designed to boost interest in transforming pre-loved clothing.

Rise of the awards

The return of The Great British Sewing Bee will see the world of stitching becoming increasingly competitive prior to its return in 2019. Back with high-profile industry judges, plus brandnew categories, the British Sewing Awards offers the perfect opportunity to increase brand awareness and gain award-winning status prior to the new series launch. Reader nominations are currently open, with bonus categories – hand-picked by an expert panel – going to vote in August. Now highly-regarded as a recognisable sign of quality, find out how to get involved at sewmag.co.uk/awards/presskit

A social occasion

Based on a survey of 3,000 crafters, ICHF’s recent 2018 craft report found that the social side of crafting is still experiencing a steady upswing. Despite the move to digital, brick-andmortar stores remain a core part of the stitching community, reflected in the high percentage of independent sewing retailers already signed up to participate in the upcoming Sew Saturday event on October 6. It’s clear consumers are in agreement: the ability to participate in workshops and meet like-minded stitchers is still very much key to the sewing experience.

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