07 Dec 2016
Sarah Crosland, editor of Crafts Beautiful Magazine talks trends
As the part of the team that heads up of one the leading magazines in craft publishing sector, there is always an expectation to be top of our game when it comes to spotting trends. Keeping Crafts Beautiful’s thirteen issues a year lively, interesting and packed with the latest information is a little like painting Forth Road Bridge - we get to the end and then have to start all over again! So I always have my ‘radar’ out in a constant search for the next big thing, relying on my contacts in the industry to tip me off if they spot a new product coming over from the US, or a lead picked up at a trade show.
My good friend and designer, Sara Naumann tells me that foiling still has plenty of traction and can be seen represented in the ranges of commercial stationery giants such as Paperchase. There are many ways that crafters can achieve the effect, whether it’s using Heidi Swapp’s hot foiling system or adhesive rub-ons from popular papercraft brand, Prima. Stamping is also holding its own and we are seeing some exciting layering techniques coming through combining inking with floral stamps to create beautiful vintage-inspired illustrations.
Texture on cards and papercrafts is looking big for 2107 and will give crafters the chance to experiment with a myriad of surface mediums, incorporating twine, pre-cut shapes or matting and paper piecing. Gilding flakes, mist sprays, distress inks and dies are still appealing to those crafters who like to innovate and produce original pieces of artwork.
It’s fair to say that die-cutting has been the runaway success for 2016, and moving it forward are inventive crafters who are combining them with other techniques, in particular stamping and decoupage. Brand leaders, Crafter’s Companion and Docrafts are also taking die-cutting to the next level with their magnificent scene-builders and the new Deco Design range. Whilst the more intricate specialist dies will give the home crafter the professional finish required to sell cards or create in bulk for a special occasion. For an instant fix there is the Hunkydory’s Silhouette range of pre-cut shapes which offer an easy decorative option without the need for a die-cutting machine.
The cynic in me, thinks that we must be coming to the end of the colouring craze, but just when I think it’s safe to put away my A-grade pencils, Marks & Spencers is selling illustrated mug and pen sets as part of its Christmas gift range. Of course for the last couple of years, publishers have been covering themes as diverse as David Bowie to Corrie with the sales of Johanna Basford’s Secret Garden breaking all records. Many have been introduced to the pleasures of drawing and colouring and activity books are now coming into play. I think that for 2017 we will be seeing more inventive ways to keep this extraordinary phenomenon top of the leader board, and let’s not forget about the unicorns…