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Editorial blog

Crafting on the go!

08 Jun 2019

Claire Hamer, Hunkdory trade sales manager, gives her tips on how to exploit mobile crafting and help out time poor crafters.

With all of us having such busy lives and the options available for filling our leisure time constantly growing it’s important that we make our crafts accessible to those with limited free time on their hands and those that are out and about or constantly on the move.

In general we think of crafting happening in a specified area of the home, such as a craft room, dining table or lap-tray in front of the TV but this dynamic is changing to fit in with busy schedules that include using public transport to commute to work, wanting to use breaks at work to do more than eat a sandwich and people working away from home and staying in hotels.

All in one kits

For crafters who are on the go then kits that are easy to pick up are great solutions. The ones that contain everything you need to complete the project are a fabulous idea as it’s a one product purchase. If there are stamps in a kit, then an acrylic block and an ink pad(s) are imperative. For papercrafting if the kit is all cut to size or die cut then including the adhesives, such as doublesided tape and foam pads, make all the difference and for cross-stitch, it’s about having something to cut those threads.

If any additional equipment is needed then it becomes more of a faff to remember extra supplies and if you’re carrying supplies around, you can’t take your whole craft room.

Design your own kits

If you can’t source any all-in-one kits suitable for your customers, then consider putting together card making packs or scrapbook page layouts, where all the elements are there ready to assemble. This is a great way to introduce crafters to different elements they may not have considered before, such as die cutting, embossing or stamping. Remember to include items such as card blanks, adhesives and finishing touches such as ribbon, twine, buttons or adhesive gems or pearls.

Journaling and bullet journals

These are a great way to be creative with minimal equipment. With a journal and some coloured pens, fine-liners and highlighters, you can create beautiful pages and get organised too. For your journal there’s a plethora of ready to go ones or encourage your customers to make their own. There’s also some great sticker ranges out there that are wonderful for adding extra detail to journals

On the go storage

If you’re carrying your craft kit around, you want your supplies to be kept in top notch condition, with no bent corners on your card or no lost threads in your cross-stitch kit. There are lots of great storage solutions around from cute pencil cases to desktop totes and all the way up to rolling trolleys. Take your pick from ranges that cover pretty and practical.

Doodling or zentangle

Grab a pen and even a small piece of card and you can get creative. There’s plenty of books available to stock that have great tutorials on how to doodle or Zentangle. To provide a single purchase item, bundle a book, card cut to size, a pencil and a couple of fine-liner markers. This is a great way to get into a relaxing and mindfulness hobby. To get customers to keep returning then stock smaller books or booklets and do a kit every month, every other month or every quarter, depending on the intensity of your customers.

Soft crafts

Many soft crafts are perfect for crafters to take with them and have traditionally always been so. We’ve all seen someone knitting or crocheting out and about. Small crochet kits are easy to stock and satisfying and fairly easy to do. Most come with great instructions but if you or your customers need a little extra help then there’s a myriad of free instruction on-line.

Everyone can find time to craft

With a little help and retailers making it easy for customers there’s time for us all to get creative, however busy we are. Let’s get crafting and grab those five minutes we have to produce something beautiful.

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