13 May 2021
Craft Business caught up with KnitPro, winner of the Best Overall Product in last year’s Craft Business Awards. Take a look at how this reputable supplier has progressed in the last 12 months:
What has winning a Craft Business Award meant for you?
Winning such a prestigious award is a huge accolade and we are very grateful. All of our employees take great pride in their work and our products so this means so much to all of us.
How will this award help you to boost your brand as you move forward?
We invest a lot of time and effort in to developing new products, working closely with knitting and crochet experts around the world. Smart Stix came from this kind of collaboration so the award for Best Overall Product spurs us on to bring new and even more exciting products to KnitPro customers.
What role do you think the Craft Business Awards plays in the creative industry?
The Craft Business Awards are the ‘Oscars’ of our industry and very sought after. It’s a great way to get your brand and products noticed by people that really matter.
There will be plenty of small businesses who will look up to your success. What’s one piece of advice you would give to companies who are just starting out?
There are two areas that we really focus and that are at the heart of our business: our customers and our employees. We are tireless about keeping in touch with knitters and crocheters to make sure we are offering them what they want and inspiring them in their craft. Our employees are the custodians of our brand, no matter what level they work at in the company. Taking care of them and making sure they have the best environment to work in is vital to the success of our business.
How can our readers stay up to date with what’s going on with your brand?
We are very active on social media, especially Instagram and Facebook, where you will find the latest ideas and insights into our products. If you are a yarn shop owner our agents Viridian and Groves will be able to give you details of our complete collections.