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Editorial blog

Craft Business Focus: Altenew – Winner of Best American Brand in The Craft Business Awards

22 Apr 2021

What has winning a Craft Business Award meant for you?

One of our goals at Altenew has always been to become a leading company in the paper crafting industry, and winning Craft Business Awards has been a personal source of pride and gratitude for the members of our team. We truly appreciate the acknowledgement and continue to stay motivated to grow our company.

How will this award help you to boost your brand as you move forward?

We aspire to continue building credibility for our company, and this award would thus play an important role in strengthening our brand. We have publicized previous Craft Business Awards we have won in the past on our website, blogs, and email newsletters to show appreciation to our customers for their support and to encourage them to stick with us.

What role do you think the Craft Business Awards plays in the creative industry?

We believe the Craft Business Awards plays an essential role in the creative industry to boost small businesses and spread awareness about the great work that paper crafting companies around the world are doing to promote creativity. By bringing together the top paper crafting companies, Craft Business Awards serves as an inspiration in the crafting world.

There will be plenty of small businesses who will look up to your success. What’s one piece of advice you would give to companies who are just starting out?

The best piece of advice is to stay true to the unique vision of your brand. It can be overwhelming to enter an industry with so many other established companies. If you play to your strengths and continue to feature and promote your brand’s unique perspective, you will stand out among the others.

What do you have planned for 2021 and beyond? Any exciting product launches/campaigns?

We are looking forward to an exciting new monthly subscription kit, as well as the release of new crafting tools throughout the rest of 2021. Make sure to keep checking our website, blogs, and social media channels so you don’t miss any of these new releases!

How can our readers stay up to date with what’s going on with your brand?

There are countless ways for readers to stay up to date with the latest Altenew news. We post daily inspiration and info about all of our new releases on our Card Blog and Mixed Media Blog. We also share daily inspiration on our social media channels: Facebook, Instagram, Pinterest, and YouTube. We also encourage Altenew fans to subscribe to our email newsletters to get the latest discounts and offers straight to their inboxes.

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