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Editorial blog

Artcoe’s plans for promotions and products to boost tour Christmas

04 Oct 2019

Sam Kemp, Artcoe Sales Director, takes us through their plans for Christmas.

What can we expect from Artcoe this Christmas?

As traditional Christmas retail sales get later and later every year, Black Friday is becoming increasingly popular. Therefore, we are supporting trade customers by launching our Christmas promotion earlier, so they can take advantage of those early sales with consumers looking for something new and exciting at a reasonable price.

How will you be supporting retailers?

In our 2019 Christmas promotion we will launch to market over 30 new products. In our own brand Frisk, we are launching the new and eagerly anticipated kraft paper pads, grey paper pads as well as waterbrushes and a masking fluid marker. Essdee have recently launched their brilliant new Linocut Taster Kit. Our latest partnership with Slice will see all products featured for the first time - all this development I am sure will excite trade customers and consumers alike!

To further support trade customers and following the success of the incentive in our ‘Back to College’ promotion, we will be implementing a pre-order incentive for our Christmas promotion this year. Customers that place a pre-order in October, for delivery anytime up until December 22 will receive a further discount of five per cent off the total invoice price!

Do you have any new products in the pipeline?

Christmas is such an exciting time, it’s a time to create something new! Over the last 12 months, through continued consumer insight and business investment, Frisk has launched to market over 35 new and revamped products, we will continue to develop new Frisk products and brand partnerships so we can bring these to you and your customers. We look forward to sharing many more exciting developments with you over the coming months, continually striving to deliver our goal of becoming your go-to trade supplier of fine art, craft, graphic and stationery materials.

What are you most excited about for the holiday season?

Gifts! Consumer insight and demand drives our investment/ product development and as a business we are in double digit growth, this is indicative of creating products in demand that consumers are looking for in our customers’ stores.

What do you think will be your hot items this Christmas?

That’s easy! Frisk Kraft and Grey Pads. Available in A3, A4 & A5.

What are your plans for the future?

2019 is not over just yet… we are concentrating on supporting customers for this peak trading period, with our excellent Christmas promotion and market leading service. In 2020, we will bring to market many more new Frisk products. As our customers’ businesses change, so will ours and so will our supply partners, thus working together and collaborating is more key now than ever before, while we also forge new partnerships.

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