13 May 2020
With huge numbers of the UK’s children currently being homeschooled by parents and grandparents, now is the time to take your craft product into an educational direction. Once schools are up and running once again, this gained insight from children and parents will make for invaluable feedback as you branch into the world of education. Here are eight factors that will steer you towards success.
1. Product sampling & data gathering
The best way that teachers will understand the impact of your product is by putting them straight into the hands of teachers, pupils and parents, allowing them to engage with the product and asking them to give real world feedback. How can this be achieved? Using a variety of marketing channels promote a landing page where teachers can input their details, from which you can build a marketing list. Advertising with teaching platforms such as Teach Primary magazine will bring you, your brand and your product to the attention of people who are looking for ways to make education more exciting for young people.
2. Build a collection of testimonials
Before commiting to a purchase, teachers and parents need to be sure of the learning outcomes that a product will deliver. Within education, the power of case studies, testimonials and feedback is huge. Why not consider speaking to local schools about using your product for free in their classrooms in exchange for teacher and pupil feedback? Or consider sending it to parents who are homeschooling their children during the COVID-19 lockdown.
3. Create added value
Teachers love ready made lessons, activities and ideas that they can adapt and make their own. Consider creating some simple step-by-step ideas on how your product can support specific curriculum goals and share these with teachers for free. You could host these on your website, perhaps behind a free membership wall helping you build that all important marketing database. Not sure where to start? Consider creating ideas around key events in the school calendar such as Easter or World Book Day. Or research the most popular classroom games and see if you can create your own twist that makes your product an integral part of the activity. Parents will know their children better than anyone, and if you can convince them that their child learns and develops in a more efficient way thanks to your product, then this kind of approval will be invaluable.
4. Find an education specific distributor
There are many distributors selling into education that schools use as their go-to place for new resources, such as Findel, TTS and The Consortium. See what they’re already selling and how they are marketing similar products. Once you can demonstrate demand, make contact and offer to send free samples – back this up with your teacher and parent testimonials and case studies.
5. Keywords, seo and content
Before you even sell to schools or market to parents who are currently homeschooling, you could build dedicated pages full of content that will bring teachers to your site, positioning yourself as an established brand within the sector. SEO builds over time, the earlier you take this step the sooner you will feel the benefit. Consider using a consultancy to identify keywords, phrases and questions that teachers and parents are already searching for that you could build your content around.
6. Socialise with teachers
Teachers love to share ideas, and there is a huge sense of community amongst the profession – most notably at primary level. Become engaged with Twitter conversations, share lesson activity ideas and ask questions on online forums such as Facebook groups. You could also speak to parents in your own local community who might be happy to answer any questions you may have. There are plenty of free resources available to you.
7. The power of influencers
Social media gurus who are proud parents could be the perfect partners to help you promote your craft product. Try to arrange free samples to be sent to them, and ask them to take photos and videos of their children enjoying your products. This kind of inspiration will appeal to parents who are looking to entertain and educate bored children who are currently stuck indoors.
8. Build a marketing campaign
Using established channels such as Teach Primary magazine, you can reach a ready-made audience en masse, the key consideration should be your call to action. What is going to make their readers open their laptops and go to your website? Consider product trials, free content in exchange for an email address, and teacher testimonials. Display advertising is a great way to demonstrate visually exciting craft projects. Consider content marketing to tell the wider story. Gain access to large email databases, social media followings and web traffic to build a measurable multi-channel campaign.