Crafting with children and interest in the subject has seen substantial growth which is predicted to continue post‑lockdown
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This valuable research includes the latest views and behaviours of parents and children of all ages, key statistics on how children interact with arts and crafts, and how parents are integrating this activity into family time.
Immerse your brand in this audience and introduce yourselves to the newest generation of crafters.
Discover key ways parents source craft activities
Understand what parents are saying about arts and crafts in schools
Learn how parents spent their money during lockdown
The Gross Value Added (GVA) of the UK creative industries was provisionally estimated at £111.7bn in 2018 current prices. Globally, the arts & crafts market is predicted to grow by 24% by 2024 – reaching $50.91bn.