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The Crafts & Kids Report

Crafting with children and interest in the subject has seen substantial growth which is predicted to continue post‑lockdown

Access the latest data in kids’ crafting for just £99

Craft Business x DC Thomson Media

What's inside the report?

This valuable research includes the latest views and behaviours of parents and children of all ages, key statistics on how children interact with arts and crafts, and how parents are integrating this activity into family time.

Inside the report

Tap into the minds of parents and children during lockdown

Immerse your brand in this audience and introduce yourselves to the newest generation of crafters.

Mother and child painting
Trend chart

Buying trends

Discover key ways parents source craft activities


Parent feedback

Understand what parents are saying about arts and crafts in schools

Money chart

Spending habits

Learn how parents spent their money during lockdown

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The Gross Value Added (GVA) of the UK creative industries was provisionally estimated at £111.7bn in 2018 current prices. Globally, the arts & crafts market is predicted to grow by 24% by 2024 – reaching $50.91bn.