What is your star product? It may be your bestseller, maybe it's your most exciting and innovative product, or it could just be a product that has stood the test of time. This is the category to enter if you have that elite product that shines out above all others. Tell us all about it - what it does, who it is aimed at, how is it used, RRP. If shortlisted you will be asked to send in samples of the product
If you are a small business, making a big noise within the craft industry, you need to enter this for this Elite Award. Describe your business – tell us what makes you stand out from the crowd. Your successes, what do your customers say, how long have you been in business and how have you expanded your business? How have you adapted your business to harness changes in the market? What are your plans for the future?
What makes your brand stand out from all the rest? Describe the brand, its history and it's ethos. What is the product, who are your customers, what is your social media coverage? How long has the brand been established and how has it evolved and adapted over the years?
Should every craft lover have your book? Whether it's a bestseller, or something new, fresh and exciting, this is the award to enter. From historical and factual craft books to practical and themed craft books, this award celebrates them all.