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Personal Impressions will distribute the new Florartistry range

By Mark Hayhurst 02 Mar 2017

Avec UK have appointed craft supplier Personal Impressions as the UK distributor for its new collaborative craft range, Florartistry.

Avec UK have appointed craft supplier Personal Impressions as the UK distributor for its new collaborative craft range, Florartistry.

A new concept for creating stunning floral designs with ease, the Florartistry range includes unique dies, embossing folders, specialist petal papers and tools.

Becks Beere, MD at Avec UK said: “Joining forces with one of the UK’s leading distributors enables us to extend the reach of this highly-anticipated collection, making it available to a wider range of retailers across the country.”

The innovative collection is the result of a creative collaboration between Avec UK (www.avecuk.com) and award-winning designer, Sharon Callis.

Callis’s incredible portfolio and focused, commercial concept caught the attention of Beere, at the CHA Creative Exchanges networking event in April 2016.

Since then, Beere and the Avec team have been working hard with Callis to develop a standout brand and find the right retail partners for launch.

The product range was showcased for the first time at CHSI Stitches in February, causing a real buzz among attendees.

Jenny Hawkins, group sales and marketing director for Personal Impressions and Country Love Crafts said: “We are excited to be adding this innovative range of dies and accessories to our product portfolio. Its versatility to work with paper, fabric and foam to create beautiful floral accessories has already been hotly anticipated by our customers.”

Florartistry will be available in Spring/Summer 2017.

For more information, go to www.personalimpressions.com

From the Craft Business Directory