Look into the future with Scarlet Opus
By Mark Hayhurst 15 Mar 2017
Trend forecasters Scarlet Opus will be back at this year’s London Stationery Show to share their key trend selections for the stationery market for Christmas 2017 and Spring Summer 2018.
Trend analyst Phil Pond said: “Our selected forecast for the most popular ‘look’ for Christmas 2017 is our design trend ‘Homeland’ which has evolved from the Spring Summer 2017 trend Analogue Workshop that we identified at last year’s show.
“It is rich in earthen colours, a foggy pastel landscape and stunning blues. It also has a handmade and crafted aesthetic making it just about the perfect design trend influence for the stationery sector.”
Looking ahead to 2018, the Scarlet Opus team has chosen a trend they have named ‘Urban Planet’, another trend which is also evolving from previous seasons.
Phil said: “When trends evolve in this way they are a good choice to inspire design teams as it gives them a longer lead-time to get new products from the ideas board to the shop shelf.
“Urban Planet has a beautiful metallic colour palette and a very grown-up take on a futuristic space aesthetic. With an architectural influence in its style and a mixing of opposites, intense light and extreme dark, it will appeal strongly to stationery buyers and retailers alike.
“It’s time for the retail network to focus on the ‘consumer of the future’; in fact, this consumer has been approaching fast for some time but there is little evidence preparatory work is being done.”
Phil’s presentation at the show will give more details on each of the trends above and describe who this consumer is, why they are unlike any consumer before and how retailers need to change in order to win the loyalty, support and favour of this new breed of customer.