Inspiring creative partnership
By Mark Hayhurst 24 Mar 2017
Create & Craft TV and Spellbinders have announced an exclusive partnership which is set to bring inspiration and even more product innovation to the channel.
Launching in April, the award-winning Spellbinders brand brings new guests, techniques and creative ideas to Create & Craft consumers.
Spellbinders is one of the world’s leading suppliers of papercrafting dies and die-cutting machines and boasts an unparalleled reputation for quality and design.
Create & Craft Channel CEO Tony Sheridan, said: “The Spellbinders partnership is a game-changer and provides a new dimension to creativity across several craft categories. I believe our customers want and expect inspirational power brands with award-winning credentials-this partnership delivers on both those demands.”
Greg Tipsord, Spellbinders’ CEO, promises a wealth of vibrant new design concepts at the channel: “Our priority over the last few years has been to take Spellbinders’ elegant style and extend the look into new design areas.
“This is going to generate real excitement and I can’t wait for Create & Craft customers to experience our exceptional ranges.”
Create & Craft TV is the UK’s leading, award-winning craft shopping channel.