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Create and Craft to exclusively launch the new Butterick sewing machine

By Mark Hayhurst 06 Jul 2017

Sewing and Butterick pattern enthusiasts are in for a treat with the world exclusive launch of their signature sewing machine in an exclusive partnership with Create and Craft.

The Butterick Signature EB6100 sewing machine will have its UK launch on the channel this month and will be expertly demonstrated by international, award-winning sewing personality Debbie Shore. The US launch will follow later this year.

The Butterick brand was founded in 1863 by Ebenezer Butterick, changing the face of home sewing forever, by creating the first graded sewing pattern.
Butterick continued to lead the way all over the world in make-it-yourself fashions for the next 150 years. They are now taking this expertise further by launching this new range of sewing machines and accessories to market,exclusively to Create and Craft.

The Butterick Signature EB6100 Sewing Machine is a computerised machine with a vast amount of high-spec features such as; 100 built in stitches which include an extensive range of decorative stitches, easy to read digital display and stitch selector buttons, free-motion sewing capability, twin needle function, tacking/ basting function for quilters and curtain-making, plus a large extension table. Additionally, the machine itself is beautifully designed with sleek lines and livery befitting the brand founder whose name is on the launch product.

Tony Sheridan, Create and Craft CEO, said: “Create and Craft has had a long standing relationship with Butterick and we are thrilled to be launching the Signature Collection across all our platforms here and in the US as
their exclusive retailer. The heritage of the Butterick brand internationally in conjunction with Create and Craft’s demonstrative selling style and standing as the UK’s leading sewing machine retailer, means this partnership is set to go from strength to strength.”

Ahead of the launch, Create and Craft will be featuring a whole-host of resources on their website, including exclusive projects and videos from Debbie Shore using the EB6100 machine.

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