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Demand growing for ‘most innovative pen for years’

16 Nov 2017
By Mark Hayhurst

Pentel’s Hybrid Dual Metallic is rapidly becoming one of the most exciting pens to have been launched in the market for many years and the company is preparing for major demand in the run-up to Christmas.

As the second phase of Pentel’s launch campaign is in full swing, the company reports a flurry of positive reviews on social media sites as end-users clamour to try the pen for themselves.

Wendy Vickery, Pentel marketing manager, said: “Christmas is arguably the most important opportunity for customers to sell Hybrid Dual Metallic pens because it offers something truly unique for writing cards or creating stunning festive designs. It can produce two different shades of colour on dark or light coloured paper, with iridescent effects that are nothing short of amazing.

“As the ink is acid-free it’s suitable for most types of paper, which is another bonus for craft enthusiasts.”

There are eight pens in the range and thanks to a special combination of pigment dye and glitter a total of 16 colours can be seen. Recommended retail price is £2.25 each and merchandising includes a counter display, blister
cards or a hanging set of all eight colours. Attractive PoS is available.

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