By Zoe Monk
“At Create and Craft TV, we like to drive the trends across all categories and in order to maximise the potential of all the niche craft categories we have launched Craft Extra TV. This is an additional channel that is focused on fast-growing areas and will carry destination hours and exclusive launches for knitting, crochet, jewellery and baking and many other new and exciting crafts. We have been out and about sourcing new suppliers for 2014 and will be bringing a plethora of new companies on board for Create and Craft TV in 2014.
“As far as trends are concerned, we listen to our customers and certainly quilting and embroidery is huge for us, with sales of specialist, high-priced equipment sales flying! Knitting is strong for home decor and fancy yarns will feature for 2014. Crochet is enjoying a renaissance and new innovations in beading and jewellery-making including soutache will be key. Some on-trend techniques that have originated in papercrafting are extending into niche crafts, so lace effects and stencilling are becoming visible in cake decorating, as are edible imaging and air-brushing. In addition, we will be looking more closely at craft trends with unisex appeal, such as pottery.
“In order to deliver new and exclusive products to our customers, Create and Craft TV will be broadcasting live from the CHA US show in Anaheim, January 2014 with a special schedule of programmes. Craft fans will be able to tune in via TV, www.createandcraft.tv or the app. We will be featuring many world launches and UK and European exclusives – so watch this space!”