01 Apr 2017By Mark Hayhurst
RESIN JEWELLERY TRENDS AND TECHNIQUES FOR RETAILERS
Sara Naumann is a mixedmedia and paper craft designer. Her latest book from Search Press, How to Make Resin Jewellery, combines classic paper crafting products with resin epoxy to create stylish pieces. Sara has been designing and teaching in the craft industry for over 20 years. This is her second book for Search Press. When she’s not writing or designing for Crafts Beautiful magazine, she’s a Guest Demonstrator on Create and Craft. Handcrafted resin epoxy jewellery has been popular for many years—now, with easy-to-use brands of craft resins available on the market, this technique is even more accessible for crafters and easier for retailers and educators to market, teach and sell.
WHAT IS RESIN EPOXY?
Resin epoxy begins with two liquids: One part is the resin, the other part is hardener. They are mixed using a one-to-one ratio. After pouring the liquid, it will dry and then cure clear and rock-hard. Resin can be drizzled into metal bezels or poured into commercial moulds, or onto a craft mat to create a freeform piece.
HOW CAN RETAILERS SELL THE CATEGORY?
Education and selection are key to this category. Classes will sell the category, eliminating the intimidation factor and explaining the basics to beginners.
Product selection is also vital—retailers need to carry not only the resin, but also additional items necessary for mixing, such as measuring cups, stir sticks and craft sheets. Idea books are an ideal add-on sale, particularly after classes.
WHAT TRENDS SHOULD RETAILERS LOOK TO IN 2017?
The big theme in jewellery is individuality over prescribed looks and styles—a trend that bodes well for jewellery makers and crafters…as well as retailers! Within the area of resin jewellery, look for irregular, freeform shapes; big, bold pieces; organic elements preserved within the resin; and adding minerals and fine inclusions into the resin (or on top!) before setting. Beading trends also play into the category, as many crafters will want to incorporate chain, beads, pearls and findings into their finished resin pieces. One hot trend in jewellery is using wood (whether as a bezel or as beads). Pearls are another beading staple that make great impact combined with resin, with hot colours being creamy white, grey, green and chocolate.
WHAT PRODUCTS SELL WELL WITH RESIN EPOXY?
Besides stocking two-part resin epoxy (I use ICE Resin, available from Ranger), retailers will need to carry items for the crafter to pour the resin into or onto—metal bezels are the easiest option and come in a
variety of shapes, sizes and finishes. Resin can also be poured onto wooden pieces, or directly onto a non-stick craft mat for freeform shapes. Scrapbooking and origami paper can also be used with resin.
Designs with small patterns are ideal, and lightweight papers (rather than heavy card) are best. These can be punched to fit perfectly inside a metal bezel, so look for paper punches that match size-wise.
Other products include glitters (fine and chunky), embossing powders and metal flake, which can be mixed into the resin, plus colouring agents like paint and alcohol ink. Commercial moulds are another great product to stock — crafters can mix resin and pour it into a mould for unique designs.