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Editorial blog

Association For Creative Industries Talks Creativation, Education and Research

27 Jul 2017
By Mark Hayhurst

The Association For Creative Industries (AFCI) has had a lively 2017, starting the year with launching a new Association brand, an original trade event experience and a year-long research study on the size of the US creative products marketplace. The momentum has not slowed down since.

From launching a new year-round education program to looking ahead to the next Creativation, AFCI is keeping its brand promise to provide exciting programs, benefits and opportunities to deliver greater value to its members.

Year-round education

AFCI’s iDiscover Chats are changing the education landscape. These 15-minute informative and exciting inspirational talks are broadcast through Facebook Live, enabling AFCI’s members to invest a short amount of time to learn about a variety of relevant subjects on-demand and on-the-go.

First launched at Creativation, iDiscover Chats feature top speakers and leaders sharing tips, resources and solutions for today’s businesses.

Through Facebook Live, AFCI is able to provide year-round education, with new iDiscover Chats coming to Facebook Live in September and at Creativation in January 2018.

For more information, visit idiscover.afci.global.

Spotlight on edible arts

Badge registration for Creativation, the premier trade event and homecoming for the global creative arts products industry, is open.

The event will take place January 18-22, 2018, at the Phoenix Convention Center in Phoenix, AZ. The annual affair spotlights education and innovation, with a focus on edible arts in 2018.

Edible Arts is one of the fastest growing product segments among crafters.

According to AFCI’s 2016 Creative Products Size of the Industry Study, edible arts is the second most popular craft with more than 39 million US households participating in the past 12 months.

In addition to edible arts, Creativation attendees will learn and discover new products, trends and techniques in other emerging product sectors, including painting, drawing, sewing and fabric. They will also connect with their professional peers through several networking events, like the Newcomers Welcome Session and the New Product Networking Event, and the two-and-a-half-day trade show.

AFCI is providing translatable travel assistance, early access to onsite services in several languages, and education on how to conduct business in the US. There will also be education for companies wishing to do business internationally in the UK.

Creativation University will feature high-quality education and content offered through hands-on workshops and seminars. Registration for these classes and events will open on Tuesday, September 12 at 11am EDT.

For more information and to register, visit www.CreativationShow.org

Suppliers interested in exhibiting and sponsoring may contact Nadine Schwartz at (201) 835-1203 or nschwartz@afci.global

New research on US crafters

Since publishing its 2016 Creative Products Size of the Industry Study in February,

AFCI has been performing ongoing consumer research with its research partner, MaritzCX and will release new findings, including data on channels where consumers purchase craft products, this

summer. For more information, visit research.afci.global

One Big Show

Locally, the AFCI.UK Chapter held its One Big Show event in June in Ricoh Area Coventry. The event featured business mentoring sessions; supplier and retailer forums; keynote speeches from Stacey Caron of Spellbinders and David Gilliver of H&H; and Creative Dragons, where individuals pitched their products for feedback to take their business to the next level.

For more information about the local chapter and events, visit www.afci.uk

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