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Editorial blog

8 ways to get more from Sew Saturday

11 Sep 2017
By John Gatimu

Celebrity guest visit

Are there any sewing celebrities living in your area, or do you know a Sewing Bee star? Advertising a visit from a big name is sure to draw in the crowds, whether it’s an author signing their latest book, or a renowned designer teaching a class.

Free giveaways and discounts

Everyone loves a freebie, so why not put together some goodie bags to hand out on the day? Fabric companies and publishers participating in the campaign may be prepared to provide products if you ask; if you’re worried about running out, limit the bags to the first 50 or 100 people through the door. Discounts or special offer bundles are also guaranteed to draw in the crowds.

Tea and cake

Still on the subject of something free, the prospect of sitting with a nice cuppa and a slice of cake is always welcome to shoppers who’ve been on their feet for a while. And if you’re planning a late opening, a cheeky cocktail or glass of bubbly is sure to go down well.

Workshops and sewing clinics

The prospect of learning a new skill will give customers even more of a reason to pay you a visit. Consider setting up a free workshop or demo, using one of the downloadable patterns on your welcome pack, and have knowledgable staff or experts on hand to offer advice on sewing projects that aren’t quite working out.

Free kids activities

Many customers are likely to have their children with them, so make it a fun day for all the family with events such as face painting, colouring competitions, and simple sewing projects for older children.

Get other stores involved

Campaigns like Sew Saturday can also be beneficial to other shops in your street, so consider getting them involved to help promote it beforehand and have them join in on the day to make it an even bigger occasion.

Late openings

Think about opening later in the run-up to October 21 to attract more attention to Sew Saturday – again, this could be something that other retailers on your street could get involved with as well.

Charity events

Raising money for a good cause is a great way to show support for local appeals. Events like these can also attract attention from the national press, so the more unusual the better.

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